Like many women, all Sarah Baldwin dreamed of was a good night’s sleep.  She found that…..and a whole lot more when she discovered Goodnighties online after a particularly restless night due to her 'broken internal thermostat' !  An experienced Marketing and Communications Executive, Baldwin loved her Goodnighties so much that she called the manufacturer to tell them how much the 'miracle' fabric helped her.  From this impetuous call, Baldwin and her Sales Executive husband, Jack Weissman then put their expertise together and formed a partnership with founders and Goodnighties manufacturer, Marcia and David Bacon from Huntsville, Alabama.

In February 2010, through their marketing and sales company, Bodacious Enterprises, Inc. Sarah and Jack became the exclusive worldwide marketing and sales group for Goodnighties and all future Goodnighties products.   They are thrilled to be part of a company that has had such a positive impact on their lives and are committed to spreading the word about the benefits of Goodnighties. Sarah and Jack are also excited to be building a brand that is 100% made in the USA.